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ESG Concept

Baidu's mission is to make the complex world simpler through technology with upholding the vision of "becoming the world's top high-tech company that understands users the most and can help people grow". Following our cultural values of "simple and reliable", we have fully integrated the core concepts and standards of environment, society and governance (ESG) into our corporate management to achieve the common and sustainable development of the company and all stakeholders. We are committed to using technology to break the information gap and benefit the world.