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ESG Management

Our newly established ESG Committee comprises senior managers from corporate legal affairs, finance and human resources. They offer sustainable development suggestions to our Board of Directors and formulate ESG goals and action paths based on the concerns of stakeholders and the wider international community. The Working Group under the Committee communicates and implements these ideas.

Under the guidance of the Committee, the Working Group coordinates with our business lines and functions to promote ESG work, establish and optimize risk management, and ensure close communication and cooperation with stakeholders. It is committed to enhancing Baidu’s ESG performance and, in turn, enhancing our value and competitiveness.

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Our newly formulated Environmental, Social and Corporate Governance Policy7explicitly factors ESG into our management and business. Setting ESG goals clarifies the management structure and corresponding responsibilities, strengthens communication with stakeholders, and enhances our work in this area.