Recently, Baidu's Intelligent Cloud Qianfan Large Model Platform, along with three AI-native application products, Xiling, Keyue, and Zhenzhi, have successfully passed the ISO/IEC 42001 "Information Technology - Artificial Intelligence Management System" standard certification and have been awarded the world's first large model platform application system certificate. The achievement of this certification signifies that Baidu Intelligent Cloud's large model platform, application products, and management system are of high quality, security, and maturity, adhering to artificial intelligence ethics and reaching an internationally advanced level.

The ISO/IEC 42001 is the world's first standard for artificial intelligence management systems, representing a structured and actionable opportunity and risk management framework at the organizational level, assisting enterprises in balancing AI innovation with ethical governance. In recent years, the continuous advancement of artificial intelligence technology has profoundly impacted various industries, presenting dual challenges of development and regulation on a global scale. To promote the safe and compliant development of artificial intelligence, the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) have jointly established the ISO/IEC 42001 standard. This standard aims to assist various organizations in establishing effective management systems when developing, implementing, and maintaining AI technologies, ensuring the reliability, safety, and compliance of AI systems. The scope of the standard encompasses multiple aspects, including the planning and strategy of AI systems, AI project management, AI requirements and design, AI implementation and operation, and AI monitoring and evaluation. As the first international standard specifically for artificial intelligence management systems and one of the most important standards for information security management, the release of this standard sets a new benchmark for the healthy development of the global artificial intelligence industry.

Baidu has established four key ethical principles for AI centered around safety, equality, empowerment, and freedom; it insists on developing and utilizing AI in a sustainable, explainable, and responsible manner; emphasizes fairness, non-discrimination, and respect for privacy; proactively identifies potential risks in AI design and application and actively implements preventive measures; adheres to the principle that AI should serve humanity and be human-centric, aligning human and machine values; and complies with relevant laws, regulations, and policy requirements on AI and data protection. The aforementioned AI ethics initiatives have provided a solid foundation for Baidu to obtain ISO/IEC 42001 certification.

In the realm of AI large models, Baidu took the lead in 2023 by launching its large model product, the Wenxin Yiyan, and made it available to the entire society. Concurrently, Baidu introduced the world's first one-stop enterprise-level large model platform, "Baidu Intelligent Cloud Qianfan Large Model Platform" . Building on this, Baidu integrated large model technology with business scenario needs and innovatively developed AI-native application products and industry solutions, including the Baidu Intelligent Cloud digital human platform Xiling, the intelligent customer service Keyue, and the knowledge management platform Zhenzhi, to meet the diverse business needs of government and enterprise clients in the era of large models.

To promote the healthy and sustainable development of the industry while pursuing technological innovation, Baidu places a high priority on the construction of safety risk prevention capabilities for large models and AI-native applications. The company integrates compliance considerations into the platform framework and product service design, establishing a standardized safety system that is continuously upgraded to align with global regulations, policies, and industry standards. By enhancing data governance, strengthening user privacy protection, and adhering to artificial intelligence ethics, Baidu strives to provide users with safe and reliable products and services.

In the future, Baidu will continue to refine its artificial intelligence technology and product capabilities, providing stable, reliable, and professional AI comprehensive services for a broader range of scenarios. This effort aims to support the high-quality development of various industries and contribute to the creation of a safer and more sustainable artificial intelligence ecosystem.

For more information on Baidu AI ethics measures, please check: https://esg.baidu.com/detail/560.html